Star Wars

Back in October 2012 when Disney purchased LucasFilm it stated: Acquisition continues Disney’s strategic focus on creating and monetizing the world’s best branded content, innovative technology and global growth to drive long-term shareholder value. https://thewaltdisneycompany.com/disney-to-acquire-lucasfilm-ltd/ So let’s see how Disney performed against its own objectives. Deadline Hollywood published its estimated profit to Disney/LucasFilm for The […]

A comment by John in response to our Star Wars Finances reads: Would you be able to estimate about how much more revenue Disney expected to make by this time since their purchase of Star Wars? Well, we can, but we need to move from guesswork to complete wild speculation. Why not we say? We’ve

[Update: the original post had Deadline Hollywood’s estimate of Rogue One’s profits at US$419 million. The correct figure is US$319 million. The calculations in the article have been revised to reflect this.] One of the Proprietor’s favorite procrastination outlets is listening to Star Wars YouTubers carrying on about how Disney has wrecked the franchise. Lucasfilm President